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Toothpaste

I noticed a few days ago for some reason that my toothpaste has sparkles in it. It’s grown up toothpaste too.. not the kid stuff.

I wonder why that is.

Would it be to make it more enticing? To make me (the consumer, in general) feel “like a kid” again? Or do the sparkley things have some special cleaning powers… magic scrubbing sparkles???

I personally don’t care if my toothpaste has sparkles or not. I don’t care what color it is as long as it doesn’t stain my sink, mouth or clothes.